1. Introduction

Did you know that India’s e-commerce fashion market is projected to surpass $100 billion by 2025? This tremendous growth is fueled by a surge in online shoppers looking for diverse, high-quality clothing options right at their fingertips.

In this blog post, we shine the spotlight on top Indian clothing brands that you can shop online today—brands that blend comfort, style, and innovation to keep up with modern trends. Whether you’re into classic formals, casual streetwear, or stylish athleisure, you’ll find something here that resonates with your personal style.

Our goal is to introduce you to a curated list of Indian clothing labels that provide an outstanding online shopping experience. From up-and-coming labels to well-known favorites, these brands prioritize quality, design, and customer satisfaction.

2. Why Shop Indian Clothing Brands Online?

1. Convenience and Accessibility

• 24/7 Shopping: Browse and buy anytime, anywhere—no need to rush to stores during working hours.
• Home Delivery: Receive your favorite outfits right at your doorstep.

b. Diverse Selection

• Wide Range of Styles: From formal office wear to quirky printed tees, you’ll find an array of options that cater to different tastes.
• Inclusive Sizing: Many Indian brands now offer extended sizing and customization.

c. Competitive Pricing and Discounts

• Online-Exclusive Sales: Benefit from special offers and festive discounts that are often found only on e-commerce platforms.
• Price Comparisons: Easily compare different brands and price points before making a purchase.

d. Access to Unique and Niche Brands

• Discover Hidden Gems: Small and indie labels are more accessible online, letting you explore a wide variety of styles.
• Support Homegrown Brands: Contribute to the local economy and artisans by choosing Indian labels.

3. Criteria for Selecting Top Online Indian Clothing Brands

Quality and Craftsmanship – Focus on premium fabrics, stitching, and durability.

Unique Design and Aesthetics – Seek brands that offer standout designs, whether minimalistic or bold.

User-Friendly Online Experience – Easy site navigation, secure checkout, and customer support.

Positive Customer Reviews and Ratings – Consistent, high feedback from real customers.

Ethical and Sustainable Practices (where applicable) – Growing emphasis on responsible manufacturing and eco-friendly materials.

4. Top Indian Clothing Brands to Shop Online Right Now

Below, we’ve curated a mix of brands—some exclusively focused on menswear, others featuring both men’s and unisex options. Each provides a robust online presence, making it convenient to browse their collections.

a. Allen Solly

• Website: https://allensolly.abfrl.in/
• Overview:
  Part of the Aditya Birla Fashion and Retail Group, Allen Solly is known for pioneering the concept of ‘Friday Dressing’ in India. They focus on semi-formal and casual wear with a trendy twist, making it a go-to choice for professionals who want to add personality to their office attire.
• Signature Styles:
• Smart casual shirts, chinos, and polo tees.
• Semi-formal blazers and trousers.
• Vibrant color palettes and subtle yet classy prints.

Why Shop Allen Solly?
Perfect for men looking to update their business-casual or semi-formal wardrobe with sophisticated yet approachable styles.

b.DaMensch

• Website: https://www.damensch.com/
• Overview:
  DaMensch has made a name for itself by revolutionizing men’s innerwear and loungewear. Their designs emphasize comfort, premium fabrics, and innovative features that ensure a great fit. Beyond innerwear, they also offer casual tees and sweatshirts.
• Signature Styles:
• Ultra-soft innerwear and briefs.
• Cozy lounge pants and versatile t-shirts.
• Breathable, moisture-wicking fabrics that suit India’s climate.

Why Shop DaMensch?
If comfort is your top priority, DaMensch specializes in functional yet stylish undergarments and basics that can upgrade your everyday look.

c. Atlance

• Website: https://atlance.in/
• Overview:
  Atlance is an emerging menswear brand that specializes in comfortable, fashionable clothing designed for everyday wear. Their collections strike the right balance between modern silhouettes and classic styles, making it easy for men to look sharp without compromising on comfort.
• Signature Styles:
• Trendy t-shirts and polos.
• Comfortable joggers and casual pants.
• Minimalist, versatile pieces that can be dressed up or down.

Why Shop Atlance?
If you’re seeking a brand that fuses style and comfort seamlessly, Atlance offers contemporary menswear staples at prices that won’t break the bank.

d.The Souled Store

• Website: https://www.thesouledstore.com/
• Overview:
  The Souled Store stands out for its graphic tees, pop-culture collaborations, and quirky accessories. Although they cater to both men and women, they are especially popular among men who love showcasing fandom for movies, TV shows, and sports.
• Signature Styles:
• Officially licensed superhero and sports merchandise.
• Trendy prints and slogans on hoodies, t-shirts, and joggers.
• Casual streetwear with a fun, youthful vibe.

Why Shop The Souled Store?
Ideal for anyone looking to express their personality through pop culture-themed apparel.

e. Myntra

• Website: https://www.myntra.com/
• Overview:
  While Myntra itself is a multi-brand online marketplace rather than a singular clothing label, it’s a powerhouse for Indian fashion. Hosting thousands of Indian and international brands, Myntra offers a vast selection of men’s clothing—making it a one-stop solution for all your wardrobe needs.
• Signature Styles:
• Everything from formal shirts and trousers to casual denim and sportswear.
• Seasonal launches, exclusive collections, and collaborations.

Why Shop Myntra?
Perfect if you want a diverse range of brands and styles under one virtual roof, complete with swift deliveries and easy returns.

f. Pie Clothing

• Website: http://pieclothing.in/
• Overview:
  Pie Clothing focuses on smart casuals and everyday menswear. Their designs often incorporate a contemporary spin on classic styles, making them a good choice for those seeking something unique yet wearable.
• Signature Styles:
• Printed casual shirts, stylish polos, and well-fitted jeans.
• Attention to detail in collars, cuffs, and pockets.
• Online Experience:
• Simple user interface that helps you find products quickly.
• Detailed size charts and product descriptions.
• Seasonal collections and occasional discount events.

Why Shop Pie Clothing?
If you appreciate subtle twists on classic menswear pieces, Pie Clothing delivers on both style and comfort.

g. Snitch

• Website: https://www.snitch.co.in/
• Overview:
  Snitch is recognized for its edgy and fashion-forward styles. Geared primarily toward men who aren’t afraid to experiment, Snitch offers statement pieces that can elevate any look.
• Signature Styles:
• Bold prints, color-blocked tees, and patterned shirts.
• Distinctive streetwear with a focus on current global trends.

Why Shop Snitch?
For the adventurous dresser who enjoys incorporating bold and head-turning styles into their wardrobe.

h. Urban Monkey

• Website: https://www.urbanmonkey.com/
• Overview:
  Known for its eclectic streetwear and accessories, Urban Monkey caters to the urban youth with baseball caps, hoodies, and more. They’re also known for their artistic collaborations and unique designs that stand out on the streets.
• Signature Styles:
• Vibrant caps, beanies, and snapbacks.
• Oversized tees, hoodies, and bomber jackets with graffiti-inspired prints.

Why Shop Urban Monkey?
Ideal for fans of street culture and bold fashion statements that set you apart from the mainstream.

 Tips for Shopping Indian Clothing Brands Online

1. Know Your Measurements: Keep a tape measure handy and refer to sizing guides.
2. Read Product Descriptions Carefully: Check fabric types, care instructions, and style notes.
3. Check Return and Exchange Policies: Familiarize yourself with each brand’s return window and shipping guidelines.
4. Look for Customer Reviews: Real feedback can be a game-changer in assessing quality and fit.
5. Utilize Secure Payment Methods: Stick to trusted payment gateways for a safer transaction.
6. Stay Updated with Latest Collections: Sign up for newsletters or follow brands on social media to catch sales and new releases.

 

Conclusion

Shopping for Indian clothing online offers undeniable advantages: convenience, variety, and exclusive deals, all while supporting local businesses. The brands listed—Atlance, Allen Solly, DaMensch, The Souled Store, Myntra, Pie Clothing, Snitch, and Urban Monkey—each bring their own distinct style and value, ensuring there’s something for everyone.

Ready to revamp your wardrobe? Visit these websites and discover your next favorite outfit. Atlance, for instance, provides a perfect blend of modern silhouettes and classic styles tailored for the contemporary man, ensuring you stay both comfortable and stylish.

Have you tried any of these brands before? Atlance would love to hear your thoughts! Share your experiences in the comments below, or let us know if you have any other recommendations for our list.